There’s a common misconception that charities are funded by the government, however a lot of independently run charities actually rely on the generosity of donors who believe in their mission and want to see the good work that they do continue. Here at Speed of Sight, fundraising events hold a very special place in our hearts as we know that all of our fundraisers are as committed to our goal as we are. Read on as we explain the steps that should be undertaken in order to hold a legitimate sponsored fundraising event…
Define your chosen charity
Whether it’s a well-known charity that your audience will be familiar with or a small charity that holds a special place in your heart, it’s important to make it clear where your raised funds will be donated after you complete your sponsored event. This makes your event look more legitimate and helps people feel more comfortable in donating because they know that their funds will be going to a good cause. Believe it or not, it’s quite common for people to fraudulently set up a fundraiser and never pass on the funds to a charity so this action can prevent such behaviour.
Make people aware of the event in advance
The important thing to remember about a sponsored event is that people will donate because of the event itself so you need to make them aware in advance. A good rule of thumb is to advertise your intentions at least a month before the event is planned to happen as this helps generate a buzz in the lead-up to the big day. Social media is also an effective tool to take advantage of as it allows you to reach a wider audience and raise more awareness for the charity in question.
Be authentic and transparent at all times
As we mentioned above, it’s not uncommon for some people to fundraise for a charity then forgo donating the funds at the end of the event! Sometimes these people will keep the money for themselves or donate it to a completely different charity instead. A sponsored event tends to be all about raising money, however the entire process also generates a lot of attention for a charity too and it is important to be authentic from the get-go. After all, if you name a specific charity then it’s only fair that the funds reach them at the end. In addition to this, if your event is postponed then make sure to update your sponsors.
A sponsored fundraising event can help build momentum and increase awareness about the mission of a particular charity. By carrying out an activity in lieu of the funds that are raised, people are also a lot more likely to consider making a donation. Here at Speed of Sight, we’ve got a number of fundraising ideas listed on our website and we work closely with our fundraisers in order to ensure that their hard work doesn’t go unrecognised! Check out the suggestions for yourself today.